MARKETING AND CREATIVE SERVICES TO ENHANCE YOUR BRAND AND MOVE YOUR BUSINESS FORWARD
To discuss how we can assist you with our marketing and creative services
We provide a range of marketing services to suit all budgets and business development stages. Whether you are an established brand that needs support to break into the Defence industry or are an SME looking to build brand awareness and support an industry supply chain, we can provide customised, affordable solutions that match your business goals.
We recognise that the majority of people are visual learners, with the brain absorbing and retaining visual content at a significantly higher rate than text alone.
Our in-house Creative Services team remains at the forefront of industry advancements, driving innovation, creating impactful solutions, and contributing to the success of our clients’ projects and growth of their business.
In this context, the importance of branding cannot be overstated, as it acts as a crucial differentiator in the competitive landscape of defence, rail and transport contracting. Through our creative services, we help articulate a strong, consistent brand identity, which is important to building trust and credibility in these challenging sectors.
We provide visual solutions to enhance our core capabilities on clients’ projects. In addition, we also specialise in providing bespoke brand and marketing materials that match our clients’ goals. We offer:
Our Marketing Services
Brand development is more than just a logo. It is an important process of creating and distinguishing your company’s image, products, and services from your competitors. Development includes aligning your brand with your business objectives and communicating your brand to your target market.
Marketing Strategy and Planning
We provide the strategies and plans that link directly with your business goals and priorities, as well as your budget. By asking the right questions we can tailor a solution that is affordable and achievable with little or no experience of marketing. We have scalable solutions that mean we can manage the execution for you, or work with your existing partners and suppliers.
Marketing to Defence and Rail
Be where your customers are! We have extensive hands-on experience within these specialised industries that enables us to make recommendations on the right way to access key stakeholders in your target audience.
We provide a detailed analytics report of your existing website, including SEO recommendations, user experience, site architecture, and content that highlights your value proposition and drives qualified leads to your in box. We have a scalable model that suits a range of budgets based on individual requirements and business needs.
Social Media Plans
Social media can be an effective way to engage with your target audience. Our team can provide the right strategy, tactics, and guidelines to achieve brand awareness and engagement through the social media channels that are right for you.
Do you need modern, engaging collateral to support your business objectives? We develop marketing collateral to support your campaign including brochures, capability statements, quad charts, corporate video, and other assets.
We can provide recommendations for media that include industry publications, press releases, public relations and lobbying, and event planning. Whether you are looking for support with a particular campaign or you are looking for strategic advice to engage with the right stakeholder group, we can provide cost-effective solutions that cut through to get the right result for your business.
Our Creative Services
Creative direction is critical to implementing your project strategy and building your brand story. It keeps all elements of your project — value proposition and win themes, visual elements, marketing materials, advertising campaigns, and other elements — consistent and relevant to your target audience.
We transform concepts into captivating visuals and build strong brands.
- all aspects of print and digital design including brand development, logo design, style guides and collateral;
- brochures, capability statements, quad charts, and other documentation;
- branding including signage, event displays, banners, merchandise and apparel;
- templates, stationery, advertising and digital assets.
We bring to life our clients’ products and services, transforming them into visually engaging narratives through:
- animated 3D models, explainer videos, or multimedia presentations
- combining design, animation, and storytelling utilising in-house voiceover capability
We offer flexible solutions depending on your budget and your needs. We bring motion to your brand’s message, ensuring it resonates with your audience in a memorable and impactful way.
We empower organisations to educate, train, and upskill their teams efficiently.
- Using industry standard and best practice methodologies, our instructional designers create visually engaging learning packages that are relevant to your workplace.
- Our learning packages include easy to use navigation, relevant content, modern design and visuals, elements of interactivity, and tracking for learners’ progress.
- Our packages are flexible and scalable depending on your needs and can be delivered remotely or on site.
By blending instructional design expertise with cutting-edge technology, we create dynamic, learner-centric solutions that fast-track growth and knowledge acquisition.
Our Multimedia team incorporate audio, video, text, and graphics to deliver immersive experiences:
- Corporate videos to accompany your product or service promotion, tender submission, trade show, or presentation;
- Photography or video filming, editing, animation, voice over, sound and all aspects of production;
- Support with website and YouTube channel design and publishing.
Marketing and Creative Services Projects
ASDEFCON RFT SUPPORT DEMONSTRATES OUR PROPOSAL & BUSINESS APPROACH
SYSTEMATIQ PROVIDES AUSTRALIAN SME WITH AN ARSENAL TO ENGAGE DEFENCE INDUSTRY
Benefits to our Clients
Our strength is our ability to work collaboratively towards a shared outcome.
We have been building relationships and delivering successful projects directly for our clients for over 12 years. We strive to build pro-active relationships with our clients and create long-term partnerships.
Our consultants are results-driven, and seamlessly step into a variety of lead and support roles at various stages of a project’s life cycle.
We put into practice our values of being Adult, Reliable, Responsive, Trustworthy, and this drives the way we work with our clients, especially in our post-COVID flexible and remote work environment. Our people embrace this culture as they help our clients move forward.
What are the components of a marketing campaign?
A marketing campaign comprises several components, including the initial planning phase, establishing criteria for measuring success, identifying the target audience, deciding on the mode of delivery, strategising for results, and finally, evaluating the effectiveness of the campaign.
Formulating a Plan: The first step involves setting a clear objective for the marketing campaign and understanding its purpose. This clarity allows for effective strategizing and paves the way for subsequent steps.
Setting Benchmarks: It’s crucial to establish specific, measurable goals and KPIs that will gauge the performance of the marketing campaign. You then need to state which metrics will be used to track progress. These metrics could include brand awareness, business leads, pre-orders, customer reactions, social media shares, or even media coverage of the campaign.
Budget: While some marketing campaigns don’t need an additional budget, many do. Consider the expenses related to hiring expertise, advertising and media costs. These costs should be integrated into any return on investment (ROI) evaluation for your campaign.
Defining the Target Audience: Identifying the right audience for your product is a fundamental aspect of marketing. It’s essential to understand where potential customers are in the purchasing journey. For instance, if the product is a ground-breaking technology, the campaign should focus on the likely end users for this technology. For a product entering a competitive market, understanding your target audience needs becomes critical to identify your value proposition. Defining the right audience often requires a deep dive into market and competitor analysis.
Implementing the Campaign: The method of delivering the campaign should be tailored to the identified target audience, budget and timeframe. For instance, if the audience comprises tech-savvy early adopters, thought leadership blogs in either LinkedIn or on your website might be a good approach. On the other hand, for an audience less acquainted with technology, an automated email campaign might be more appropriate.
Content Formats: Decide on the type of content that will drive your campaign. It’s typical for marketing professionals to use a variety of content forms within a single campaign. For instance, a campaign aimed at enhancing brand recognition might incorporate video advertisements, press statements and guest blog posts.
Why is creative design so important in business?
Creative design. It’s not just nice to have. It’s a must-have for any business looking to succeed. It helps your business grow and reach more people. How? Let’s break it down.
- Making a strong first impression: Think of your business like a book. People often judge a book by its cover. Similarly, people will judge your business based on its ‘cover’ – which is how it looks at first glance. A well-designed logo or website can help you make a great first impression.
- Creating your business identity: Imagine if all businesses looked the same. It would be hard to tell them apart. That’s why businesses need a unique identity, also known as a brand. Creative design helps you create this identity through consistent use of colors, fonts, and styles.
- Improving user experience: Good design isn’t just about looking good – it’s also about working well. A well-designed website, document or app should be easy to use, making people want to stay and explore more. It also improves the user experience.
- Communicating effectively: Sometimes, words alone aren’t enough to explain complicated things. That’s where design comes in. For example, an infographic (a visual representation of information) can simplify complex data and make it easier for people to understand. It’s like a translator, turning complicated data into simple visuals that everyone can understand.
- Trust drives growth: Finally, good design can help your business grow. How? By building trust that you are a serious professional organization that is clear on who you are on what value you bring to your customers. If people trust your brand, they will want to do business with you.
In short, creative design is a powerful tool that gives you a competitive edge helping your business to stand out, connect with customers, and grow.
What is a marketing campaign?
A marketing campaign refers to a strategic plan aimed at promoting a business and its products or services over a sustained period. It employs multiple communication channels. The ultimate objective? There are many, strongest of which is to boost the sales or awareness of a business to a broader audience.
In the modern business landscape, media is the primary tool for executing these campaigns. Social media, TV spots, online ads – these are the go-to platforms. Yet, there’s room for traditional methods too. Newspapers, live showcases at events or workshops, and good old-fashioned word-of-mouth still have their place in a well-rounded marketing strategy.
It is important to connect your business with your audience and that’s what a marketing campaign achieves: getting your message in front of your audience through the right channels at the right time
what is a capability statement and why do I need one?
A Capability Statement is an overview of your company’s key products, services, or capabilities and is a key marketing tool used to introduce your business to potential partners and customers. It is a way to provide a summary of your business and can be used when having initial meetings and discussions. It should also lead customers to your website and contact details so you can engage in further discussions.
what is a quad chart and why do I need one?
A Quad Chart presents a brief snapshot of your business that showcases your product and service capabilities. It is typically divided into 4 quadrants on a PPT presentation slide or as a PDF attachment. Quad Charts are often used by large businesses when discussing their supply chain partners in presentations or submissions to the ADF. The 4 quadrants are divided into the following: Purpose: What your company can offer; Capabilities: What your offering does, and why it is better than your competitors; Customers: Who already uses your products, and who your partners are; Connection: How you do business and how to reach you.